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Padiham Glass

Marketing for a Changing Marketplace

vida-marketing

Following a period of growth, restructuring and increased focus on customer service, Padiham Glass Ltd is pleased to announce their appointment of Vida Cade as Sales and Marketing Executive.

 

 

Vida brings a wealth of knowledge and a broad range of skills to the team at Padiham Glass Ltd, having previously been employed as marketing manager for a catering equipment company.

Although completely new to the glass and glazing industry, Vida tells us a little bit about her background and what was it about the role at Padiham Glass Ltd that made her want to leave her job to venture into the world of IGU manufacturing.

“My first love has always been writing so I studied Creative Writing and Sociology at the University of Bolton,” said Vida. “Lots of people thought they were strange subjects to pair together but I reasoned that if you’re going to be a writer, you need to know your audience so a study of society seemed logical to me.”

Vida worked various retail jobs to get her through university, giving her experience within the broad spectrum of ‘customer service’. When she finished her role as a journalist for a regional newspaper, marketing seemed like the natural progression. Her inaugural marketing job with the catering equipment company gave her a real taste for commercial marketing and when the invitation came to apply for the role at Padiham Glass Ltd, she grabbed it with both hands.

“The fact that it was a brand new role, with no boots to fill gave me an enormous push,” Vida explained, “and I’m really looking forward to being able to put my stamp on the activities they want me to carry out.”

Vida joins the company during an exciting time. There are new products such as Pyrotherm™ - fire rated insulating glass units – joining the range and improvements being made to the storage and racking facilities in the warehouse to accommodate growth.

“I think my organisational skills are going to become a key part of implementing any marketing strategy here at Padiham Glass Ltd,” says Vida. “For the last couple of years marketing has been carried out on an ad hoc basis but there is a growing need for a real structure and plan how to push the business forward and the channels we use to do that. I’m also really keen to get involved in staff engagement – colleagues often make the best marketing assistants they just don’t know it yet!”

Vida has already begun implementing new processes within the company which have helped to streamline the account application process for both customers and staff. She also has plans to revamp the website, making it easier to navigate and ensuring visitors to the site find the information relevant to them whether they are an architectural firm or a domestic householder.

Industry experts will understand the task that lies ahead for employees like Vida when it comes to the variety of cutting-edge products on the market. “In my first week I printed out a glossary of terms from one of Saint-Gobains’ support documents,” says Vida. “Before starting here, I had no idea what annealed or fritted glass was or even what a fan light was! Now I can listen to the conversations going on around me and understand at least half of it!”

Anthony Clarkson, Managing Director:

“We are very excited to have Vida on board. Having a full-time and dedicated marketing person to create a strategy that harmonises with all departments fits in perfectly with our growth as a company and ensures that we remain ahead in delivering the finest quality products coupled with first class service. We look forward to a long and happy relationship with Vida as we continue to grow our business and product range for our valued customers.”

To get in touch with Vida about marketing opportunities or any other media-related enquiries please email This email address is being protected from spambots. You need JavaScript enabled to view it.  

Contact Us

Glastec Centre
Shuttleworth Mead Business Park
Padiham, Lancashire
BB12 7NG
t: +44(0)1282 774124
f: +44(0)1282 774951

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